Freudenberg Building Systems presents its new collection of rubber floorings

Leading worldwide - new worldwide: the nora® collection

In late March, Freudenberg Building Systems, Inc., based in Lawrence, Massachusetts, presented its new product range to its U.S. sales organization, including independent sales agents, and selected guests. The presentation and ensuing sales training were conducted at Freudenberg's worldwide headquarters in Weinheim, Germany.
Freudenberg is the world leader in commercial rubber floor coverings, and sells its products under the nora® brand name. The nora product line has achieved a successful synthesis of design, functionality and environmental compatibility: Inspired Design, Exceptional Performance. The new, balanced range of colors clearly positions nora® rubber flooring as an essential element of upscale interior design.

The new nora® range was created in conjunction with Daniel Weil of the prestigious international British design agency Pentagram. The collection re-affirms Freudenberg's commitment as the world market leader: colors of captivating intensity and a variety of surface designs provide interior designers and architects with a wide selection. The spectrum ranges from trend-setting to classical.

A new chromatic color classification makes it easier to choose from the portfolio available, and invites designers to experiment with different hues. The new product range includes a variety of special qualities, like electrostatically dissipative or electrostatically conductive floorings, to facilitate harmonious design concepts even when highly disparate requirements are involved.

To coincide with its new product launch, Freudenberg Building Systems is introducing a contemporary corporate identity system, aimed at fine-tuning its clear positioning as the world leader in commercial rubber flooring. The new collection was presented in conjunction with a unique room sculpture made of rubber, entitled 'Nice Place', designed exclusively for Freudenberg Building Systems under the aegis of the famous German artist and stage designer rosalie.

nora® floorcoverings have long been recognized for their cost-efficiency. They are extremely durable, exceptionally wear-resistant, and easy to clean, thanks to their naturally dense surface.

High quality industrial and natural rubber, minerals from natural deposits, and environmentally-compatible color pigments help to create a sustainable design. Environmentally responsible production processes, packaging, and installation materials make nora® Rubber Flooring systems an outstanding choice for green building and sustainable design projects.

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Contact: Carol Fudge, Marketing Manager, nora systems, Inc., 800-332-NORA