Natural Stone Inspires New norament® luxor Product from nora® Rubber Flooring

LAWRENCE, MA – Freudenberg Building Systems, Inc., manufacturer of nora® rubber flooring, is pleased to introduce norament® luxor, the first in a series of new commercial rubber floor coverings the company will unveil to U.S. audiences in June at NeoCon World’s Trade Fair 2006. Natural stone was the inspiration behind this new designeroriented, high-performance product line.

“The trend in building design is towards the use of products that occur in nature,“ said Dennis Schmick, president, North America, Freudenberg Building Systems, Inc. “In the development of norament luxor, we worked closely with architects and designers to create a unique flooring product that offers the natural look and high style of terrazzo, while having all of the maintenance advantages and exceptional performance features that nora rubber flooring products bring to design.“

Striking color granules on a neutral background and the product’s smooth, mat-silk polished surface give luxor the natural look of terrazzo or marble. Designers can select from among 16 standard colors and combine their selections with other norament products to create a coordinated design throughout a facility.

Excellent wear and stain resistance, footfall sound absorption properties and slip resistance in compliance with ASTM D 2047 guidelines make norament luxor the appropriate choice for institutional, commercial and retail applications. Like all nora products, norament luxor is PVC-free. The product is made of high quality rubber, mineral fillers and environmentally compatible color pigments.

norament luxor also features the exclusive “nora cleanguard® plus,” which provides a ready-to-use surface that is extremely dirt and stain resistant; and, like other nora floor coverings, it never needs waxing or sealing. As a result, norament luxor ensures easy, inexpensive cleaning with lower maintenance costs. The floor covering is also GREENGUARD Indoor Air Quality Certified® and contributes to healthier indoor air.

Freudenberg Building Systems, Inc. has been located in the United States for more than 30 years. It is the U.S. headquarters of the German-based Freudenberg Building Systems/KG, the world’s largest manufacturer of commercial rubber floor covering systems. The company has been designing and manufacturing nora rubber flooring for more than 50 years, meeting a wide range of functional performance requirements while paying close attention to the aesthetic aspects of interior design. Freudenberg Building Systems, Inc. is a member of the multinational Freudenberg Group. For additional information, contact Freudenberg Building Systems, Inc. at 1-800-332- NORA or visit the company’s Web site at www.norarubber.com.

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Natural stone was the inspiration behind the new norament® luxor product line.

Please Direct Reader Inquiries to:
Carol Fudge
Marketing Manager
Freudenberg Building Systems
nora Rubber Flooring
94 Glenn Street
Lawrence, MA 01843