norament® cara from nora® Rubber Flooring Captures the Classic Elegance of Limestone

LAWRENCE, MA – Freudenberg Building Systems, Inc., manufacturer of nora® rubber flooring, is pleased to introduce norament® cara, one of several new commercial rubber floor coverings the company will unveil to U.S. audiences in June at NeoCon World’s Trade Fair 2006. nora worked closely with architects and designers to create this high performance product that captures the natural look and classic elegance of limestone.

"With increasing frequency, architects and designers are taking products that occur in nature and are incorporating them into building design,“ said Dennis Schmick, president, North America, Freudenberg Building Systems, Inc. “norament cara addresses this design trend with a natural limestone look that presents striking design opportunities, and a host of performance characteristics that promise easy maintenance and long-lasting wear.“

A unique production process that mixes design and color ensures that – like in nature – no two norament cara tiles are alike, even within a single production batch. Designers can choose from twelve colors that feature a directional flow and a smooth, mat-silk finish. Each choice from the color palette easily blends with wood and other natural building materials.

Excellent wear resistance makes norament cara the appropriate choice for retail installations, as well as public buildings and areas with heavy traffic. norament cara features slip resistance in compliance with ASTM D 2047 guidelines and is PVC-free. The product is made of high quality rubber, mineral fillers and environmentally compatible color pigments.

norament cara also features the exclusive “nora cleanguard® plus,” which provides a ready-to-use surface that is extremely dirt and stain resistant, and, like other nora floor coverings, it never needs waxing or sealing. As a result, norament cara ensures easy, inexpensive cleaning with lower maintenance costs. The floor covering is also GREENGUARD Indoor Air Quality Certified® and contributes to healthier indoor air.

Freudenberg Building Systems, Inc. has been located in the United States for more than 30 years. It is the U.S. headquarters of the German-based Freudenberg Building Systems/KG, the world’s largest manufacturer of commercial rubber floor covering systems. The company has been designing and manufacturing nora rubber flooring for more than 50 years, meeting a wide range of functional performance requirements while paying close attention to the aesthetic aspects of interior design. Freudenberg Building Systems, Inc. is a member of the multinational Freudenberg Group. For additional information, contact Freudenberg Building Systems, Inc. at 1-800-332- NORA or visit the company’s Web site at www.norarubber.com.

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A unique production process that mixes design and color ensures that no two norament® cara tiles are alike, even within a single production batch.

Please Direct Reader Inquiries to:
Carol Fudge
Marketing Manager
Freudenberg Building Systems
nora Rubber Flooring
94 Glenn Street
Lawrence, MA 01843